This Privacy Policy explains how Luvu, Inc. ("Luvu," "we," "us," or "our"), the company behind Basis, collects, uses, and protects information in connection with this website and our business relationships with clients, partners, and prospective customers. By using this website or contacting us, you agree to the practices described below.
About data contributors. Basis sources human data through separate Luvu products, each with its own privacy notice and consent flow. This Policy governs only this website and our commercial interactions — it does not cover the collection of contributor data, which is handled exclusively through those products and their respective terms.
1.Information we collect
We collect the following categories of information:
Information you provide
- Contact and business details — such as your name, email address, company, role, and any message you send when you contact us, request information, or discuss a potential engagement.
- Correspondence — records of communications between you and our team, including emails and meeting notes.
Information collected automatically
- Usage and device data — such as IP address, browser type, device identifiers, pages visited, referring URLs, and timestamps, collected through standard server logs and analytics.
- Cookies and similar technologies — used to operate the website, remember preferences, and understand how it is used. See Cookies below.
2.How we use information
We use the information we collect to:
- Respond to inquiries and provide information you request;
- Evaluate, establish, and manage business relationships with clients and partners;
- Operate, maintain, secure, and improve this website;
- Analyze usage so we can understand and enhance our services;
- Send relevant communications about our services, where permitted by law; and
- Comply with legal obligations and enforce our agreements.
3.Legal bases for processing
Where required by applicable law (such as the GDPR), we process personal information on the basis of your consent, our legitimate interests in operating and growing our business, the performance of a contract with you, and compliance with our legal obligations. Where we rely on consent, you may withdraw it at any time.
4.How we share information
We do not sell your personal information. We may share it with:
- Service providers — vendors that perform services on our behalf, such as hosting, analytics, email delivery, and customer-relationship management, under obligations of confidentiality;
- Professional advisors — such as lawyers, auditors, and accountants;
- Legal and safety purposes — when we believe disclosure is required to comply with law, respond to legal process, or protect the rights, property, or safety of Luvu, our users, or others; and
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets, in which case information may be transferred as part of that transaction.
5.Data retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, to maintain our business relationships, and to comply with our legal obligations, after which it is deleted or anonymized.
6.Security
We maintain administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
7.International transfers
We may process and store information in countries other than the one in which you reside. Where we transfer personal information across borders, we take steps to ensure it receives an adequate level of protection in accordance with applicable law.
8.Your rights
Depending on where you live, you may have the right to access, correct, update, or delete your personal information, to object to or restrict certain processing, to withdraw consent, and to request a copy of your information in a portable format. To exercise these rights, contact us using the details below. We will respond in accordance with applicable law and will not discriminate against you for exercising them.
9.Cookies
We use cookies and similar technologies to keep the website functioning, remember your preferences, and measure performance. You can control cookies through your browser settings; disabling some cookies may affect how the website works.
10.Children's privacy
This website is intended for businesses and professional audiences and is not directed to children. We do not knowingly collect personal information from children through this website.
11.Changes to this Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be communicated through this website or by other appropriate means.
12.Contact us
If you have questions about this Privacy Policy or how we handle your information, please reach out through the contact section of our website or email us at privacy@withbasis.co.